About Khalsa Aid
Global Humanitarian Relief Through Compassion and Technology
Founded in 1999, Khalsa Aid is a UK-based charitable organization dedicated to providing disaster relief, enabling self-reliance, and offering medical aid worldwide. For over two decades, they have supported victims of natural disasters and extreme poverty, leveraging their platform to connect with donors and volunteers globally.
Project Challenges
Upgrading website for global donations, enhancing user engagement for increased contributions and volunteers, improving online presence to boost trust, integrating multi-currency, and automating donor communication for regular updates and gratitude.
Outdated Platform: The existing website did not adequately support the organization’s growing need to handle global donations efficiently.
User Engagement: The platform needed to engage users better and simplify the donation process to increase contributions and volunteer sign-ups.
Visibility and Trust: Khalsa Aid required enhanced online presence to build trust and showcase their extensive impact through various projects and campaigns.
Integration Complexity: Implementing a multi-currency donation system with seamless integration posed technical challenges.
Communication Efficiency: The organization needed an automated system to keep donors informed and engaged through regular updates and thank-you notes.
How did we help?
Creole Studios delivered a comprehensive solution to enhance Khalsa Aid’s online presence and functionality, tailored to their specific needs for global engagement and donations:
Strategic Website Redesign
We initiated the project with an in-depth analysis of the existing website to identify key areas for improvement. The redesign focused on aligning the website’s aesthetic with Khalsa Aid’s mission and values, creating a more welcoming and informative experience for visitors. The layout was simplified to ensure that information about projects, achievements, and donation options was easily accessible.
Technical Implementation Using WordPress
Given the client’s requirement for minimalistic styling yet functional robustness, we selected WordPress paired with the Elementor theme for its versatility. This combination allowed us to custom-build pages that are not only visually appealing but also easy to update and manage by the Khalsa Aid team.
Donation Process Optimization
To simplify the donation process, we integrated Donorbox, a powerful tool that facilitates smooth and secure donation transactions. We customized Donorbox to support multiple currencies and payment methods, making it convenient for international donors to contribute without any hassle.
Enhanced User Interaction and Engagement
We developed key custom pages such as:
- Home Page: Updated to prominently feature calls to action for donations and volunteer sign-ups, with direct links to social media platforms to enhance community engagement.
- About Us Page: Redesigned to include a comprehensive history of Khalsa Aid, its mission, and partnerships, providing a deeper insight into the organization’s foundation and evolution.
- Projects Page: This page was customized to showcase ongoing, past, and upcoming projects, allowing donors and volunteers to easily find and support causes they care about.
- News Page: Created to highlight updates, stories, and significant achievements of Khalsa Aid, keeping the community informed and engaged.
Payment Integration
We implemented a seamless payment gateway integration that supports a variety of payment methods including PayPal, catering to donors from different countries with different preferences. This integration ensures a smooth transaction experience from any device.
Automated Email Marketing
To maintain and enhance donor engagement, we set up an automated email communication system powered by MailChimp. This tool enables Khalsa Aid to send out automated thank you messages, campaign updates, and upcoming event notifications, keeping their donor base actively engaged and informed.
Continuous Support and Training
Post-launch, we are providing ongoing support and training to the Khalsa Aid team, ensuring they are fully equipped to manage their new platform. This included training on content updates, handling donations, and utilizing the email marketing tools effectively.
Result
With the new ITR flow for Cleartax we drastically reduced the time taken for tax filing, from days to minutes! In addition to this, the new website has helped more than 2.5 lakh Indian taxpayers & 40,000 organizations file their tax returns with ease & more savings with the potential of helping the 140+ million taxpayers in the country for the same.
Through our ventures driven by design thinking and our unwavering commitment to empathy-driven designs, we successfully streamlined the tax filing process for hundreds of thousands of Indians. Our transformative solutions for one of the largest fintech companies in India eliminated the need for third-party assistance or intermediaries, empowering individuals to file their taxes with ease while prioritizing tax savings.
Leena
"Creole Studios exceeded our expectations with their professionalism, promptness, and adaptability. Our website saw a 20% growth in page views, leading to increased donation income. Working with them was a pleasure, and we look forward to future projects.”