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Enhancing Market Research with Real-Time Survey Capabilities: A Case Study of FastFocus
Creole Studios was tasked with enhancing FastFocus’s capabilities in market research through a comprehensive web portal. This project involved front-end development in React JS, back-end solutions using NodeJS & AWS, and integrating third-party platforms, all aimed at making market research faster, more interactive, and efficient.
USA
Web
2 years
40-50K USD
About FastFocus
Revolutionizing Real-Time Market Research
FastFocus is revolutionizing market research by providing a dynamic, real-time platform that assists global brands in making informed decisions to drive business growth. Unlike traditional methods, FastFocus’s state-of-the-art digital approach engages consumers more effectively, delivering quick, authentic feedback and insights. By partnering with firms like Toluna and C Space, FastFocus offers extensive reach, ensuring data from ideal customer segments. This innovative platform not only shapes product development but also enhances advertising and branding strategies through timely and accurate market intelligence.
Project Challenges
Developing FastFocus involved overcoming hurdles replacing slow, flawed traditional methods, creating a versatile team management portal, segmenting markets effectively, enabling real-time sharing and exporting of survey data and ensuring adaptability to dynamic market needs.
Slow Traditional Surveys: FastFocus identified that traditional market research methods were slow and often inaccurate, necessitating a digital solution.
Complex Team Coordination: The need for a portal to manage diverse teams conducting multiple surveys simultaneously.
Market Segmentation: Difficulty in segmenting markets into categories such as building, live, and closed for better management.
Real-Time Data Handling: Requirement for a system that allows real-time sharing, closing, and exporting of market survey results.
Dynamic Questionnaire Management: The need for a flexible system to add, modify, or delete questions in surveys to adapt to fast-changing market demands.
How did we help?
Creole Studios played a pivotal role in transforming FastFocus’s operational capabilities and user engagement through several targeted interventions:
Business Analysis and Planning
Before any actual development began, Creole Studios engaged in thorough business analysis to fully understand the challenges and requirements of FastFocus. This included planning the architecture of the platform to ensure scalability and adaptability to changing market research needs.
UI Design
Our team designed a user interface that not only appealed visually but was also intuitive for various user roles within FastFocus. The design focused on ease of navigation, ensuring that team members could manage and segment markets effortlessly, and interact with the system to modify or create surveys without requiring technical assistance.
Front-end Development
We implemented the front-end using React JS, known for its efficiency and flexibility. This choice facilitated the rapid deployment of updates and new features, critical for keeping the market research platform ahead in a competitive industry. The reactive nature of React helped in managing real-time data effectively, enhancing the responsiveness of the platform.
Back-end Development
Our NodeJS and AWS solutions ensured robust back-end support capable of handling large volumes of data and traffic. The system was designed to facilitate complex operations such as dynamic market segmentation, real-time updates, and extensive data analysis without performance lags.
Integration of Third-Party Platforms
Recognizing the importance of FastFocus’s partnerships with other market research agencies, we seamlessly integrated multiple third-party platforms. This integration enabled FastFocus to expand its reach and capabilities in gathering and analyzing market data.
Feature Testing
Every feature underwent rigorous testing to ensure reliability and effectiveness. This step was crucial in maintaining the quality and accuracy of the data collected through the platform, thus reinforcing the trust of FastFocus’s clients.
Phase-wise Deployment
The deployment of the platform was strategically phased. This approach allowed for the gradual integration of features and systems, minimizing disruptions and allowing for continuous feedback and improvement. It also provided the FastFocus team with the opportunity to become acclimated to the new system in stages, ensuring smoother transitions.
Design & Flow
FastFocus redefines market research with streamlined team collaboration, robust idea curation, audience engagement through token-based voting, and detailed post-survey analysis, empowering businesses with actionable insights.
The outcome
The collaboration with Creole Studios enabled FastFocus to launch an advanced market research portal that dramatically improved the speed and accuracy of gathering market insights. The new portal allowed for efficient team management, dynamic market segmentation, and real-time feedback mechanisms. As a result, FastFocus has significantly enhanced its ability to deliver valuable insights to its clients, driving better business decisions and product developments.
Canada 
Canada 
USA
Bill Bloom
"I’ve used Creole for several years. Their development work is very good. They understand the specs and consistently deliver with high quality. Project management, QA and communications are all strong. They are an excellent dev partner!"